Target Audience FAIL

I have a student whose Rhetoric in Practice project is targeted at white male Gen-Xers. According to my student, the above group of people have short attention spans, trouble making decisions, and were born between 1960 and 1980. Unfortunately, the "defining moments of their generation" are noted as being Woodstock, protesting the Vietnam War, and the moon landing.

So, Bill, how did you feel when Martin Luther King, Jr. was assassinated?